Real Estate in a Virtual World.

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Change the Messenger to Change the Message

Don't Let the Press Control Your Opportunities.  Get the Message Out, It's a Great Time to Buy!

Lenn Harley's recent post Housing Industry in Recession pointed out how important it is for us to be honest about the market with customers and clients.  If we can't be trusted, we won't be successful.

Unfortunately, the press dominates the flow of information and they aren't being totally honest with the consumer.  Last week, a CNN "commentator" was emphatic in her claims that you needed a 20% down payment and a credit score of 700 to obtain a mortgage.Picture

Have your heard the press talking about the opportunities to buy in this market with the FHA programs, low interest rates and lower prices?  How about your local real estate board, state association or the mortgage banking associations?

Consumer confidence is the key to the turnaround in the real estate economy.  While we wait for that process to occur, we should take the opportunity to be honest with the motivated and qualified buyers that need to take advantage of this market and need our professional guidance.  The facts:

  • First-home buyers - the rent vs. buy analysis (tax benefits of home ownership).  In many cases tenants can own their rentals for less than the monthly rent payment.
  • Move ups - When is the best time to move up?  In a downward or flat market.
  • Investors - What are you waiting for?

We have to take the responsibility to get the message out. We can't afford to let other messengers control our business and the consumers thought process. 

In one of my past posts, Managing Mindset, I focus on shifting strategy to the buying side and taking market share. So, get the message out to the buyers; low interest rates, exceptional values, great financing (FHA $7500 tax credit, low down payment).  Contact your database, write articles about the opportunities and submit them to the press.  Talk about the benefits of buying in this market.

On Monday, I will introduce a FREE training program (Praxis Plus) we developed for our agents to take advantage of this market.  Our message is - "There is a Process for Success".

 

 

Comment balloon 21 commentsFred Doleac • December 07 2008 04:06PM
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