Real Estate in a Virtual World.

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The Short List

To be successful in real estate requires that you are on the "short list" of agents competing for a listing or a buyer agency contract.  Have you ever thought about the number of agents that work in your marketplace and how fortunate you are to have the opportunity to earn a consumer's business?

How do you get on the short list?  The Seller will typically interview 2-3 agents.  The "short list" will include the agent that sold them the property if they are still in business, provided good to great service and have followed up appropriately.  In most cases, the Seller will interview two other agents, the "perceived" player in the marketplace and an agent by referral.  Most successful agents have a significant database of past clients and work a referral based system.  

If you are not included in that "short list" you must compete through marketing techniques such as direct mail, farming and advertising for future opportunities.  The conversion of a listing consultation into a good listing will be dependent on your skills in selling yourself and presenting a marketing plan the Seller is in sync with.

On the buying side, being on the "short list" is accomplished by referral, past clients, and Internet leads.  The primary opportunity for most agents now and in the future, is to increase their opportunities on the buying side through the Internet.

Once you are proficiency in working the "short list" concept you will be on your way to building a successful business.

 

The information is provided through RE/MAX Country Properties, Amherst, NH (www.nhrelocation.com) and is obtained through the NNEREN MLS System.  Our other office, RE/MAX Innovations (www.relocationma.com) services both NH and MA.

Visit other NH real estate community websites at New Hampshire Real Estate

To view communities in Massachusetts visit MA Real Estate and to search the Massachusetts MLS visit MA MLS and view properties through a map based search.  In other states, visit http://www.virtualhomes.com.

 

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Comment balloon 10 commentsFred Doleac • November 08 2008 08:06PM
The Short List
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